Where To Find Mother's Day Gifts?

Ode à la Rose Pop Up Shop (47th & Lex)

We've partnered with a whimsical Rose company for a two-day Mother's Day Gifting Event at the corner store on 47th and Lexington Ave. Stop by on May 5th & 6th for some bubbly and chocolates after work while you get your Mother's Day shopping done!

Pop Up For Dreamers (90 Stanton Street)

Pop Up For Dreamers is a collective of up and coming designers & makers of New York! Come to 90 Stanton for the month of May for a funky collection of jewelry, clothing, artisan foods and more!

Bene Rialto (13 W 38th Street)

Bene Rialto (13 West 38th Street) just launched their Spring Brands and we are one of them! Check out our feature on Where Magazine!

Lululosophy Where Magazine Press

The Lululosophy Shop Will Open this Saturday in the Williamsburg Artists & Fleas Market from 10am - 7pm!

70 North 7th Street, Williamsburg Brooklyn 

Come Say Hi to Us in Our New Location

We are so excited to be a part of this growing in-door market full of beautifully crafted and thoughtful products! Our shop will be open from 10am - 7pm every Saturday starting this Saturday April 25th.

More About Artists & Fleas

First established in 2003 in a former warehouse on North 6th Street in Williamsburg, Brooklyn, as a weekend market to bring together the creative and the curious, Artists & Fleas has become a vital destination for the community of artists, designers, vintage collectors and makers eager to set up shop and connect with their audience locally and beyond. Home to more than 100 individual sellers every weekend, Artists & Fleas has cultivated an international reputation amongst buyers, trend-spotters and creative entrepreneurs as a place to showcase and discover what's new and exciting in fashion, vintage, art, design and more. 

Artists & Fleas moved to North 7th Street in the Fall of 2010, expanding and evolving in sync with a neighborhood that exploded over the past decade. The market is situated just a few blocks from the shops, bars and restaurants of bustling Bedford Ave. and steps from the Williamsburg waterfront, which hosts Smorgasburg, a food market on Saturdays through November.

Sadly, with our move in-doors, we will have to say goodbye to our long time market Smorgasburg this season. But fear not! We are simply around the corner on Saturdays :) 

Note: We will no longer vend at the Brooklyn Bridge Pier 5 location on Sundays for the rest of the summer but may be back for the Fall Season.

The Land of Milk and Honey

When I think of the holidays, I think of travel. Just last year around this time, I remember myself in the midst of a two month adventure across Asia. The trip inspired me and gave me courage to start Lululosophy. Now, our Sales and Brand Ambassador is on a similar journey to New Zealand. I asked if he was willing to share his route and his thoughts. Here is Dave’s letter…

Hello, Dave here. A few months ago I joined the Lululosophy team. What pulled me to the position (besides, of course, the chocolates) was Lulu's story. Her perspective on life—embracing the present, chasing your dreams, sharing experiences with friends—definitely resonated. As did, in a prophetic twist, the picture of her jumping beside Lake Wakatipu in Queenstown, New Zealand. That scene happened to click with another motivation behind my application: a New Zealand honeymoon fund. 
I was lucky enough to get the job, and have since helped Lulu bring her chocolates to Smorgasburg in Dumbo and the Brooklyn Flea Holiday Market in Crown Heights. It's been fun and rewarding to see people fall in love with these unique flavors. And to my surprise, Lulu recently created a new one inspired by our shared connection to New Zealand.
My wife and I plan to campervan around the South Island through the New Year. Thanks to Lulu for helping make this happen. It's an honor to have played a role in one of her recipes. 

We wish Dave and his wife happy travels! If you’re curious, below is a map of their travel plan in the campervan. You can follow his journey on Instagram @stadiumsshrines.

NEW Sweet Dreams Truffle

As a tribute to 'the land of milk and honey’ which inspired this company, we’re excited to announce our NEW Sweet Dreams Truffle! This truffle features a milk chocolate center infused with lavender and honey, encased in a blueberry and white chocolate shell. Yum. Hope you enjoy! 

Sweet Dreams Truffle

What is a Maker?

"A Maker is an Artist who creates something from nothing. A Maker is Crazy because he/she is not afraid to pursue his/her dreams. A Maker is someone who wants to bring together a community and make a difference." 


Hear the full definition of a Maker by our founder and take a quick virtual tour of the new Out To See Market here! Brought to you by New York Magazine's Bedford + Bowery. 

The Story Behind the Truffleist Truffle

Recently at Smorgasburg, we found ourselves sitting next to The Truffleist, Jimmy Kunz. His decadent truffle butter features Beurremont butter, a sweet, uncultured butter high in butterfat, and is thickly studded with black winter truffles, a beautiful mushroom that must be foraged by specially trained pigs.  As soon we tasted this amazing butter, we knew we had to collaborate on a truffled chocolate.

We underwent difficult and arduous experimentation, which involved eating a lot of truffle butter and a lot of chocolate. After which, we decided that the richness of the truffle paired best with our sweet, creamy artisan milk chocolate. We then salted the bottom for depth of flavor and voila, the Truffleist Truffle was born!

The Truffleist Truffle debuted at Smorgasburg this past weekend, where it promptly sold out.

To try a Truffleist Truffle, stop by and see us at Smorgasburg this Sunday at Brooklyn Bridge Pier 5, or this Friday, October 18, from 3-7pm at our Pop - Up in  La Boitê Spice Shop!

Our NEW & Limited Edition La Vie en Rosé - Inspired by (RED)


Hold me close and hold me fast
This magic spell you cast
This is la vie en rose...

When the (RED) team approached us to create a food item that would help support the fight against AIDs, we really thought about the message we want to send to all those who were living with HIV or AIDs, their friends, and family.

Our conclusion was that we want to send LOVE 

We believe that love is beautiful, no matter the shape, form or sexual orientation, everyone deserves to love and be loved. So, we went with the universal symbol for love, a red rose. 


Once we knew what our (RED) food item looked like, we had to decide how it would taste. Knowing that we had to stick to our promise of using natural flavors and colors,  we had a limited number of red ingredients we could use... until inspiration hit. 

Pierre Hermé's prized creation, the Ispahan came to mind. Hermé blended three fruity and floral flavors, raspberry, rose and lychee to create a beautiful dessert. Those three flavors became the base for our La Vie en Rosé truffle. Of course we couldn't help but add our own little twist to the mix, a dash of the finest rosé.

La Vie en Rosé: Dark chocolate ganache infused with lychee, a hint of rose tea, and dry rosé. The shell is tart raspberry and 31% white chocolate. 

La Vie en Rosé: Dark chocolate ganache infused with lychee, a hint of rose tea, and dry rosé. The shell is tart raspberry and 31% white chocolate. 


We had our (RED) creation, but what were we to name it? What name can help carry our message of love and still indicate roses? That's when we happened upon a classic love song. 

Édith Piaf penned La Vie en rose in 1945 after meeting an American man whom she imagined would take her into his arms. The song describes how falling in love turns the world a few shades red. What a better name than this for our (RED) truffle? 

Lululosophy is Turning (RED) June 1st-June10th

We're super excited to team up with (RED) and Iron Chef Mario Batali for 10 days of Eat Red, Drink Red, Save Lives!

Let us tell you more about this campaign and how it works!


For the first time ever, from June 1st-10ththe culinary community is turning (RED) to raise money and awareness for the fight against AIDS.

Led by Chef Mario Batali and master meat purveyor, Pat LaFrieda, food and drink businesses around the world will serve-up delicious (RED) culinary experiences to raise money for the Global Fund to fight AIDS. From London to Hong Kong, New York to Dubai, restaurants, food trucks and bars will harness the growing interest in all things culinary to #86AIDS.

(RED) was created by Bono and Bobby Shriver in 2006 to engage millions of people in the greatest challenge of our time – the fight to end AIDS in Africa where 2/3 of the world’s estimated 35 million people with HIV/AIDS live. They work with the worlds most iconic brands from Apple to Beats By Dre and have engaged the culinary community this year, targeting Michelin-rated chefs to food trucks and everything in-between.


The term ‘86’ is used in the food industry to indicate that an item on the menu is gone. It’s not available on the menu anymore. It’s nixed. And that’s what we want to see happen with AIDS. It’s time to begin the end of AIDS. And we can do this. We are at a pivotal moment in the fight against AIDS where we can deliver the first AIDS FREE GENERATION in over 30 years. Every day 700 babies are born with HIV. We can help get that number close to zero. It’s not a question of can we, but will we?


To date, (RED) has generated more than $250 million for the Global Fund to fight AIDS, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 40 million people with prevention, treatment, counselling, HIV testing and care services.

WHAT IS THE GLOBAL FUND & HOW DOES IT USE (RED) DOLLARS? (RED) was created to help provide a sustainable flow of money from the private sector to fight AIDS. They’ve raised over $250 million to date through the sale of (RED) products from iconic companies - like Apple and Starbucks – and from (RED) events. 100% of the money raised goes to work on the ground through (RED) Global Fund grants.


They can text RED to 50555 and a $10 donation will be made to the Global Fund to fight AIDS with (RED). It costs as little as 40 cents a day to keep someone living with HIV alive – their $10 donation can help provide 25 days of life-saving medication. 

Celebrate Mom!

In honor of Mother's Day, we are giving away a free box of truffles to those who share with us their favorite #MomQuote. 

Tweet or Instragram it to us: @lululosophy #MomQuote

Facebook us: www.facebook.com/lululosophychocolates

Here is our favorite #MomQuote

We're Happy to Have Been a Part of the TAP Night Market!

Photo courtesy of TAP-NY

Photo courtesy of TAP-NY

Photo Courtesy of i8NYC

Photo Courtesy of i8NYC

Congrats to TAP (Taiwanese American Professional) - New York for a successful 3rd annual Night Market! We are so proud to have been a vendor this year and meet some great people. For those who missed the night market, we have a pop-up cafe coming right up!

We're Moving! To Smorgasburg on Sundays

Lululosophy will be in the packaged goods section of Smorgasburg in the Dumbo location this Easter Sunday and every Sunday thereafter! Walk across the Brooklyn bridge and find us at Brooklyn Bridge Park Pier 5


A/C or F to Jay St.-Metrotech
2/3/4/5 to Borough Hall
N/R to Court St.
Walk west on Joralemon St. from all subways until the East River/Pier 5.

East River Ferry
Use the Brooklyn Bridge Park/DUMBO Pier 1 ferry stop from Wall St./Pier 11, North Brooklyn, or E. 34 St., then walk south inside the park to Pier 5.

For schedules, terminals, fare information and ticketing, visit www.eastriverferry.com.


From I-278/BQE East or West, take Exit 27 to Atlantic Avenue.
For GPS, use 320 Furman St., Brooklyn.

Image from Brooklyn Bridge Park Website

Image from Brooklyn Bridge Park Website

Truffle Origins - Matcha Saké

Lululosophy's Matcha Saké (green tea & rice wine) truffles were inspired by the Hanami (花見) season. 

"Hanami" is Japanese for cherry blossom viewing. It is a tradition to welcome the spring, the start of a new school year, or new employees at a company. Families, friends, and coworkers bring feasts of food, rice wines (saké) and tea to picnic under the blooming cherry trees. See NYCGO.com's description.

Prime Cherry Blossom Viewing Spots in NYC

1. Central Park

Photo by Stephen Sisler

Photo by Stephen Sisler

2. Brooklyn Botanic Gardens

3. The New York Botanical Garden (in the Bronx)

4. Roosevelt Island

Choco Contest at Smorgasburg

Lululosophy's participating in the Choco Taco Contest at Smorgasburg on April 15th with 2 other Chocolate vendors, Apropo and Brigadiero! Read the descriptions here: