Hold me close and hold me fast
This magic spell you cast
This is la vie en rose...
When the (RED) team approached us to create a food item that would help support the fight against AIDs, we really thought about the message we want to send to all those who were living with HIV or AIDs, their friends, and family.
Our conclusion was that we want to send LOVE
We believe that love is beautiful, no matter the shape, form or sexual orientation, everyone deserves to love and be loved. So, we went with the universal symbol for love, a red rose.
Once we knew what our (RED) food item looked like, we had to decide how it would taste. Knowing that we had to stick to our promise of using natural flavors and colors, we had a limited number of red ingredients we could use... until inspiration hit.
Pierre Hermé's prized creation, the Ispahan came to mind. Hermé blended three fruity and floral flavors, raspberry, rose and lychee to create a beautiful dessert. Those three flavors became the base for our La Vie en Rosé truffle. Of course we couldn't help but add our own little twist to the mix, a dash of the finest rosé.
We had our (RED) creation, but what were we to name it? What name can help carry our message of love and still indicate roses? That's when we happened upon a classic love song.
Édith Piaf penned La Vie en rose in 1945 after meeting an American man whom she imagined would take her into his arms. The song describes how falling in love turns the world a few shades red. What a better name than this for our (RED) truffle?